Tim Hochman, CEO of Lark IT
The first stage of strategic marketing outreach includes lead segmentation and brand solidification as well as the campaign launch and KPI measurement.
Inform is all about info; what do your leads need to hear, see and know to convert to sales? This stage includes content developed and designed to educate and persuade.
Conversion is the pinnacle of successful marketing and includes the process through which prospects are solidified and data is analyzed to direct future activities.